Every month at Caroline Collective, members of Houston’s Music Community meet for open discussion and to learn new skills that can help them succeed in their craft. Tomorrow is the monthly Bandcamp session, focusing on Touring. The session will be led by Gretchen Schmaltz of Western Civilization, Sara Winter of Warehouse Live and Terry Crane of Commerciant.
Gretchen Schmaltz, along with her band Western Civilization, plays 150 days out of the year around Houston and the nation. Ms. Schmaltz will provide a step-by-step process for booking a tour for your band including tips and tricks to contact bookers, routing logistics, a packing list for tour, and best practices for promoting in an away city.
Sara Winter of Houston’s Messina Group and Warehouse Live handles marketing of the Houston midsize venue. She will discuss the role of Warehouse Live in supporting local acts and touring acts. Ms. Winter’s talk will address the responsibilities of bands booked to play Warehouse Live, either touring or local acts.
Terry Crane of Commerciant will give a product demo of their handheld credit card processing machine. Studies have shown that a great deal of opportunity lost by not being able to offer credit cards at an artist’s merch table. This simple to use wireless device can help touring bands process credit card payments to help alleviate the financial burden of touring.
*We are also asking bands to submit a tour proposal to us: length, desired region, budget, why… Then we will select one of these proposals and book that band a tour. We will transparently detail every step of the way so that others can learn this process and provide guidance for our (mis)steps. By collectively sharing the Houston Music Community’s expertise and advice we’ll be able to demonstrate its actual strength.
WHAT: Bandcamp: TOURING
WHO: Sara Winter of AEG-TMC/Warehouse Live, Gretchen Schmaltz of Western Civilization and Terry Crane of Commerciant will be our featured speakers.
WHEN: January 4, 2009, 1-3p
WHERE: Caroline Collective, 4820 Caroline St., Houston 77004
WHY: Learn about booking a tour for your band including tips and tricks to contact bookers, routing logistics, a packing list for your tour, and best practices for promoting in an away city.
Find out more on the Caroline Collective Bandcamp post -
Gretchen Schmaltz, Western Civilization
A Native of Louisiana, Gretchen Schmaltz reached Houston in July of 2004 in pursuit of a career in pediatric medicine. After having the opportunity to write and play acoustically in the area, Gretchen made a decision to redirect her career efforts toward music. Since that time, she has been part of a number of musical projects including The Hobby Horse Affair (small singer/songwriter collective), and, currently, The Western Civilization (local Indie-rock band). Officially entering the Houston music scene as a singer/songwriter in March 2007, Gretchen released her debut EP Laced Up Tightly on Mia Kat Empire. Gretchen is also a member of The Western Civilization, whose debut album release Letters of Resignation (March 2007) spawned touring fever for both the band and Gretchen‘s solo project alike. Gretchen aids in booking and promoting for both projects as well as assisting out-of-town bands who are looking to make Houston an enjoyable stop on their own touring schedules.
Sara Winter, Director of Marketing, AEG-TMC
Sara Winter is the Director of Marketing for The Messina Group and for Warehouse Live. Sara works with radio and press in the Houston area to promote Warehouse Live’s upcoming concerts.
Terry Crane, Vice President, Business Development
Crane joined Commerciant in June 2006 with more than 15 years of experience developing sales organizations for payment processing companies. Crane spent more than ten years at First Data Corporation, where he held a number of sales positions of increasing responsibility, including district manager of TeleCheck, Inc. and director at Shared Global Systems, a provider of risk management and automated payment processing solutions. He was most recently the executive vice president of sales and marketing at InterTrans, a secure, real-time gateway interface for on and off-line ACH processing throughout the United States and Canada. Crane attended Minnesota State University-Mankato, where he majored in business and economics.management and licensing.
Regular BandCamp sessions are held on the First Sunday of every month at Caroline Collective sometime between the hours of 1pm and 5pm. Please mark your calendar accordingly for future events where we’ll all educate specific skills to musical artists such as, online/offline promotion, tour booking, financials, and recording. Please speak about this event to your colleagues, band members and other interested members of the Houston Music Community.