Most people are uncomfortable with the prospect of contacting a perfect stranger and asking them to give them something. Bands who have never gone through the booking process tend to think this way. Framing this process from a different standpoint, one of a business transaction, might make it easier for bands to stomach. Furthermore, by discretizing the process into manageable steps bands can have a clear view of what their action items are and what the process looks like from A to Z.
Included in today’s post are a couple example emails bands can use to initiate first contact with a venue. This form is the third step in the booking procedure as discussed at Bandcamp:BOOKING PARTY. The form is designed like a mad libs story, prompting bands to input, names, genres, adjectives, and verbs. To use the form, simply fill out the required information and contact the venue of your choice to ask for a show. Even if you don’t have a band, try it out, it’s fun!
As you can see below, I’ve filled it out for my [imaginary] band More Better. I’ve written this up to contact one of the best venues around, The Hideout, which provides a community for Chicago artists just like Caroline Collective provides a community for Houston creatives. I’ve even taken the liberty to tailor the form specifically for my band who sounds like a cross between the Boston Pops Orchestra and Big Black. Seriously, this band is awesome. Probably.
Download the mad libs style email to contact venues and book your band a show here (pdf).
For those of you who plan to use it or are using it, what changes did/would you make?