The music business is changing. The way you as an artist craft your message and direct your career is now at your fingertips and fully in your control. While some might see this as an incredible opportunity, most see it as overwhelming and stifling to creativity and career enhancement. Questions such as “where do we start?” or “what should we be doing to get more ___ or promote our ___?” always seem to have answers but something’s missing, the actions don’t seem to tie together and build to something bigger.

Enter Goals and Strategy
You’ve all heard this before: What’s Your Goal? Well, you’re not hearing it enough and you’re also assuming it’s rhetorical. It’s not a rhetorical question. What’s Your Goal is the most important question you can ask yourself because the answer illuminates the answers to those other questions, like “where do we start?” or “what should we do to increase our promotion of…?” More than that, setting goals also lets others know where your resources and time is being spent and how they can support you. Music writers know whether you are serious about your music or whether it’s a bedroom project. Fans know that you want to get to the next level and need their financial support or just to give it a listen and enjoy it.

At this month’s Bandcampus, we’ll help you to figure out what exactly you are striving for with your music. Whether it’s fame, financial wealth, wide-spread recognition, or simply creative output, all of these goals have measureable steps associated with them. The session will begin with an overview of the difference between tools (like social media), goals (like financial security), and strategy (like a college radio campaign). Following the naming of parts we’ll dive into examples of each and how you can adopt specific parts for your own goals and strategy. We’ll highlight the difference between long and short term goals and how both of these are important for forming a strategy. We’ll showcase a couple strategies that leverage your exisiting properties and resources to vault you towards your long term goal.

Every attendee of this month’s Bandcampus will walk away with set goals for the coming year, a long-term goal and the beginning of a strategy for their musical career.

WHAT: Bandcampus: GOALS and STRATEGERY
WHEN: April 11th, 2-4pm  (Rescheduled for 4/18/10 b/c of Fiesta Movement party featuring Caroline Collective)
WHERE: Caroline Collective, 4820 Caroline Houston, TX
WHY: Set measurable goals for yourself and your band

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