The music business is changing. The way you as an artist craft your message and direct your career is now at your fingertips and fully in your control. While some might see this as an incredible opportunity, most see it as overwhelming and stifling to creativity and career enhancement. Questions such as “where do we [...]
Tag Archives: strategy
Myspace is Not Your Website
February 6, 2009 – 1:35 pm
When large numbers of Houston musicians jumped onto Myspace several years ago it was an effective tool for communication, promotion and music discovery. It was also simpler to set up than a personal website, and provided international visibility for the mostly insular, strongly DIY Houston Music Community. Fast forward several years, though, and people have [...]